THE BEGINNER'S GUIDE TO COPYWRITING

This comprehensive copywriting guide covers everything you need to know. It includes a feature vs benefit table outlining the seven foundations of good copy and an eight-question customer research worksheet. You’ll also find four simple formulas: AIDA, PAS, FAB and BAB, illustrated with Nigerian examples. The guide then delves into writing five types of copy: captions, product descriptions, ads, WhatsApp/DM messages and emails. It provides ten headline and call-to-action examples, five ready-to-copy AI prompts, three practice exercises with sample answers, three portfolio samples and a quick checklist. Ultimately, you’ll learn to craft clear honest and customer-focused copy for your business or clients, even if you’re starting from scratch.